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La Ronde fireworks competition introduces new sponsor and new name, L'International des Feux Loto-Québec

April 2005

Montréal, Tuesday April 12, 2005-At a ceremony attended by new principal sponsor Loto-Québec, La Ronde today unveiled the new name, graphic signature and programming for the 21st Montréal International Fireworks Competition, to be held from June 18 to July 30. With this year's edition, the event embarks on its third decade, still igniting Montréal's night skies and delighting crowds young and young-at-heart. Now known as L'International des Feux Loto-Québec, this large-scale public attraction will continue to dazzle the three million enthusiasts who each year flock to the site of La Ronde's Lac des Dauphins, the Jacques Cartier Bridge, various spots on the Island of Montréal and on both shores of the Saint Lawrence River to admire the planet's most beautiful pyrotechnics performances.

"As producer of this pyrotechnical arts competition for over 20 years now, La Ronde is pleased and proud to be associated with our new principal sponsor, Loto-Québec. This new partnership, to last at least five years, allows us to ensure the long-term viability of a local tradition that is a vital ingredient in Montréal's summer festival season," said Len Turtora, Vice-President and General Manager of La Ronde, at a news conference this morning, adding: "I am confident that with this new agreement we are well positioned to maintain and consolidate, as the years go by, the status of our international fireworks competition as the most prestigious of its kind anywhere in the world."

The 2005 edition of L'International des Feux Loto-Québec takes place this year at La Ronde from June 18 to July 30. Over 10 nights of pure bedazzlement, pre-eminent master pyrotechnicians from Australia, France, Argentina, Sweden, Spain, the Czech Republic, Portugal, Canada and the United States will show off their ingenuity, talent, expertise, passion and innovation as they vie for supremacy against the darkened backdrop of Montréal's skies. Successively, competing firms will try to outdo each other and take home the highest distinction awarded in the pyrotechnical arts: a Gold, Silver or Bronze Jupiter trophy.

"Our programming for 2005 is shaping up to be particularly festive and original, with five firms that are newcomers to the competition and one country, Czech Republic, that has never been represented before," enthused Martyne Gagnon, Director of L'International des Feux Loto-Québec. The grand-prize winners of this superior-calibre competition will, as always, be decided by a popular jury, and revealed during the event's closing ceremonies on Saturday, July 30. The presentation of the Jupiter trophies will then be followed by a non-competitive fireworks extravaganza presented by La Ronde and produced by the Italian firm Panzera S.A.S.

A natural partnership

"It was immediately clear to us that this partnership with La Ronde was a natural one because this event is known as one of the most appreciated by Montrealers and Quebecers," said Pierre Bibeau, Vice-President, Communications and Public Affairs, for Loto-Québec. "For us to agree to sponsor an event, it has to be popular, something that brings people together, and very accessible. The pyrotechnical arts competition meets all of these criteria and we are therefore very proud to associate the Loto-Québec name with L'International des Feux."

The SAQ maintains a relationship with the fireworks competition as an associate sponsor via, among other initiatives, the Bistro SAQ, which will open next to the Lac des Dauphins site on firework nights.

Technical details and ticket sales

The International des Feux Loto-Québec fireworks displays begin at 10 p.m., rain or shine. On firework nights, the Jacques Cartier Bridge is closed to vehicular traffic from 8 p.m. until the end of the show. Reserved-seat tickets may be purchased at La Ronde (tickets include unlimited, all-day access to rides), via the Admission network, on the Web at, or by phone at (514) 790-1245, or toll-free,, 1 800 361-4595. Group rates and corporate boxes are also available; call (514) 397-7777 or send e-mail to

Become a member of the popular jury

Organizers also announced that recruiting of the popular jury for this international-calibre competition begins today: anyone interested in participating is asked to submit an application via the Web site Entries will be accepted until April 19. Selected jurors are assigned the duty of evaluating competing firms' performances according to quality of the pyrotechnics pieces used, the musical concept, synchronization, and their overall personal impressions. A total of 19 people will be chosen to be part of the official popular jury, and must be available for all pyrotechnical musical competitions of L'International des Feux Loto-Québec to ensure the integrity of the results.

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